Why HINU feels different
Care for the root. Nourish the lengths.
Healthy-looking hair is a long game. HINU turns the part most routines skip — caring for the scalp — into a simple weekly ritual that also leaves the lengths feeling soft and smooth.
Start at the root
Massage the blend into the scalp, then work the remaining oil through mids and ends.
Easy to wash out
Nourishing without making the ritual feel heavy, sticky, or hard to keep up.
Built for wash day
Apply 2–3 droppers, leave overnight or at least one hour, then wash as usual.
Meet the founder
Rooted in ritual. Made for everyday care.
HINU means oil in Māori. Allie Cameron created the Hair Growth Oil during her own experience with stress-related hair loss, drawing on the plant knowledge and intentional care she learned from her Nana.
Allie Cameron
Founder, HINU
What's inside
18 botanicals, chosen for the scalp
A transparent blend of botanical oils and extracts chosen to care for the scalp and leave the lengths feeling soft and smooth.
Rosemary & Peppermint
The cooling tingle you feel on application — long-loved botanicals used to gently stimulate the scalp.
Amla & Eclipta
Staples of traditional hair ritual, prized for nourishing the scalp and supporting stronger-looking strands.
Argan & Tsubaki
Rich, conditioning oils that add softness, slip and shine down the lengths.
Aloe & Green Tea
Lightweight and antioxidant-rich, keeping the blend calm rather than heavy or greasy.
The full 18-ingredient blend:
Fifteen ingredients are marked organic on HINU's current ingredient list. The formula is lightweight, easy to wash out, and suitable for all hair types.
Treat the root, not just the length.
18 botanical ingredients · for all hair types · from $55 · 60-day Happiness Guarantee
Start the Ritual → ★ 4.9/5 · 1,627 reviews · generally dispatched within 48 hours
Shop Growth Oil

